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Focus Your Digital Process Automation Efforts Squarely On Customer Outcome

Live Webinar Featuring
Rob Koplowitz, Forrester Research, and Mark Graham, Beaumont Hospital
Oct 24th, 2018
11am (EDT) / 4pm (GMT+1)



Webinar Invite: ''Focus Your Digital  Process Automation Efforts Squarely On Customer Outcome''

The term “digital transformation” has become terribly overused, but make no mistake, the goals are very real and success can be literally life changing. Nowhere is this more evident than in the world of healthcare.

When FlowForma client Beaumont Hospital wanted to drive process improvement, they went straight to the doctors, nurses and others that work directly with patients and focused on improving that experience. FlowForma believes that the latest industry research strongly supports this approach as a best practice.

In this fireside chat webinar hosted by FlowForma, guest speakers Rob Koplowitz from Forrester and Mark Graham from Beaumont Hospital will discuss:

  • How to approach process automation to drive customer outcomes

  • Who needs to drive the effort (hint; it’s not IT)

  • How to measure success


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About Rob Koplowitz

Rob Koplowitz Forrester FlowForma Webinar

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research.




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