Rated 4.5/5 on G2 | Microsoft AI Cloud Partner

Process Automation Software For FMCG

Empower global food & consumer goods operations with workflow automation that accelerates processes, reduces manual effort, and supports cloud‑first transformation.

Trusted By Industry Leaders

Transform FMCG with FlowForma's AI-Driven Process Automation Platform

Productivity, collaboration and customer satisfaction are always high on the agenda of any organization. Working with Fast Moving Consumer Goods (FMCG) companies, we also understand their challenges to innovate quickly, practice LEAN principles and comply with regulation.

A business process management tool built for FMCG, FlowForma Process Automation is proven to help drive efficiencies across this sector.

Food production line

At a glance

Sector
Fast-moving consumer goods (FMCG), food and consumer goods
Platform
FlowForma Process Automation, AI-driven
Built on
Microsoft SharePoint Online, as a SharePoint-native application
Processes
Supplier onboarding, NPI and artwork approvals, trade promotions, purchase orders, quality inspections and recalls
AI agents
Data extraction, validation, exception handling and risk flagging
Integrations
ERP, CRM, supply chain, quality management and finance systems
Scale
Multiple business units, regions and product lines
On this page The processes The FlowForma advantage Customer story FAQs

Updated

Automating Business-Critical Processes in FMCG

Supplier & Distributor Onboarding

FlowForma’s AI-driven automation streamlines onboarding workflows, accelerates approvals, ensures data accuracy, and strengthens supplier compliance across regions and categories.

Price & Promotion

Automated workflows with intelligent agents standardize data capture, accelerate approval cycles, reduce pricing errors, and ensure consistent execution across markets, improving promotional ROI.

Product Lifecycle & Change Management

FlowForma simplifies product change requests and artwork iteration workflows with full traceability and stakeholder collaboration, ensuring fast time-to-shelf while maintaining quality and compliance.

PO & Inventory

Automated purchase order workflows, integrated with ERP and inventory systems, reduce manual errors, provide real-time visibility into orders, and improve inventory accuracy across warehouses and field locations.

Quality Control

FlowForma automates quality inspection workflows, batch release approvals, cold chain check-ins, and non-conformance reporting, helping teams proactively prevent issues and ensure regulatory readiness.

Compliance, Audit & Reporting

FlowForma’s platform embeds audit trails, automates compliance checks and documentation workflows, and provides visibility into process status. This reduces risk of fines, improves recall readiness, and makes compliance reporting faster and more reliable.

The FlowForma Advantage for FMCG Organizations

Rapid Automation

From supplier onboarding and product approvals to trade promotions and purchase orders, FlowForma automates critical FMCG workflows end-to-end, removing bottlenecks and freeing teams to focus on value-adding activities.

Learn more about how it works

Seamless Compliance

Track, audit, and enforce regulatory, quality, and internal controls across every process. Maintain full traceability for products, suppliers, and documentation while reducing risk and ensuring audit readiness.

Learn more about compliance

AI-powered Automation

AI agents automate data extraction, validation, exception handling, and risk flagging so processes run faster, smarter, and with greater accuracy across supply chain, quality, and commercial operations.

Learn more about the AI platform

Seamless Integrations

Connect seamlessly with ERP, supply chain, quality management, finance, and CRM systems to ensure consistent, accurate data across all platforms and business units.

Learn more about integrations

Improved Experiences

By digitizing workflows, FlowForma connects cross-functional teams like Procurement, Quality, Marketing, Sales, Finance, and Regulatory. Automated notifications, task assignments, and approvals ensure stakeholders are aligned, deadlines are met, and bottlenecks are removed.

Explore the process use case library

Powerful Reporting

Gain live visibility into workflows, workloads, and operational performance. Make faster, data-driven decisions with actionable dashboards and detailed reporting.

Learn more about reporting

How a Global Food Producer Moved 11 Workflows Off Lotus Domino

Figures from FlowForma's published global food producer case study. Read the full story

11

workflows migrated off Lotus Domino, with two more underway

650

people at the food processing and packaging site

50–75

employees using a workflow regularly, across finance, sales, production and purchasing

2 days

of training, after which the customer's own staff built the processes

Business Systems Manager

A global food producer

A Proven Track Record In Delivering Operational Excellence

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Recognized as an industry leader in process automation

G2 Best Estimated ROI, Enterprise, Summer 2026 G2 High Performer, Workflow Management G2 High Performer, No-Code Development Platforms, Enterprise EMEA G2 Best Support, Enterprise, Summer 2026

Frequently Asked Questions

What is FlowForma, and how does it benefit FMCG companies?

FlowForma is an AI-driven process automation platform that digitizes and automates end-to-end workflows. For FMCG organizations, it accelerates supplier onboarding, product approvals, trade promotions, purchase orders, quality inspections, and compliance processes, reducing manual effort, improving accuracy, and increasing operational agility.

Which environment does FlowForma operate in?

FlowForma is a SharePoint-native application, which means it runs on top of Microsoft SharePoint Online. It leverages SharePoint as the underlying document and data repository, and uses SharePoint lists and libraries to store workflow data, forms, and audit history.

Which FMCG processes can be automated with FlowForma?

FlowForma can automate a wide range of processes including supplier and distributor onboarding, new product introduction (NPI), artwork approvals, trade promotion and pricing approvals, purchase orders, inventory workflows, quality inspections, non-conformance reporting, recalls, compliance audits, and warehouse incident reporting.

How does FlowForma integrate with existing FMCG systems?

FlowForma seamlessly connects with ERP, CRM, supply chain, quality management, finance, and other core systems, ensuring that data flows consistently across platforms. This eliminates duplication, reduces errors, and provides real-time visibility into operational workflows.

How does FlowForma ensure compliance in FMCG operations?

FlowForma embeds audit trails, validation rules, and automated checks within every workflow. It tracks all approvals, documents, and changes, helping FMCG companies stay compliant with regulatory requirements, internal policies, and industry standards across multiple regions.

Can FlowForma handle AI-driven decision-making?

Yes. FlowForma’s AI agents can automate data extraction, validation, exception handling, and risk flagging. For example, they can flag low-margin trade promotions, incomplete supplier documentation, or non-conforming quality reports, enabling faster and more accurate decision-making.

How does FlowForma improve collaboration across FMCG teams?

By digitizing workflows, FlowForma connects cross-functional teams like Procurement, Quality, Marketing, Sales, Finance, and Regulatory. Automated notifications, task assignments, and approvals ensure stakeholders are aligned, deadlines are met, and bottlenecks are removed.

Is FlowForma scalable for large FMCG enterprises?

Absolutely. FlowForma can scale across multiple business units, regions, and product lines, handling high volumes of requests and approvals without slowing down operations. Its flexibility allows organizations to add new workflows as business needs evolve.

How does FlowForma support quality control and recall management?

FlowForma automates inspection checklists, defect logging, corrective actions, and closure approvals. For product recalls, it ensures batch traceability, notifies distributors, tracks corrective actions, and generates audit-ready recall reports, helping FMCG companies maintain safety and compliance.

What reporting and analytics capabilities does FlowForma offer?

FlowForma provides real-time dashboards and detailed reporting for all workflows. Managers can monitor process performance, track bottlenecks, measure SLA adherence, and make data-driven decisions across supply chain, quality, and commercial operations.

Transform your FMCG processes inside Microsoft 365

See FlowForma automate supplier onboarding, trade promotions, product changes, purchase orders, quality inspections and compliance, right inside Microsoft 365.