Rated 4.5/5 on G2 | Microsoft AI Cloud Partner
Process Automation Software For FMCG
Empower global food & consumer goods operations with workflow automation that accelerates processes, reduces manual effort, and supports cloud‑first transformation.
Trusted By Industry Leaders
Transform FMCG with FlowForma's AI-Driven Process Automation Platform
Productivity, collaboration and customer satisfaction are always high on the agenda of any organization. Working with Fast Moving Consumer Goods (FMCG) companies, we also understand their challenges to innovate quickly, practice LEAN principles and comply with regulation.
A business process management tool built for FMCG, FlowForma Process Automation is proven to help drive efficiencies across this sector.
At a glance
- Sector
- Fast-moving consumer goods (FMCG), food and consumer goods
- Platform
- FlowForma Process Automation, AI-driven
- Built on
- Microsoft SharePoint Online, as a SharePoint-native application
- Processes
- Supplier onboarding, NPI and artwork approvals, trade promotions, purchase orders, quality inspections and recalls
- AI agents
- Data extraction, validation, exception handling and risk flagging
- Integrations
- ERP, CRM, supply chain, quality management and finance systems
- Scale
- Multiple business units, regions and product lines
Automating Business-Critical Processes in FMCG
Supplier & Distributor Onboarding
FlowForma’s AI-driven automation streamlines onboarding workflows, accelerates approvals, ensures data accuracy, and strengthens supplier compliance across regions and categories.
Price & Promotion
Automated workflows with intelligent agents standardize data capture, accelerate approval cycles, reduce pricing errors, and ensure consistent execution across markets, improving promotional ROI.
Product Lifecycle & Change Management
FlowForma simplifies product change requests and artwork iteration workflows with full traceability and stakeholder collaboration, ensuring fast time-to-shelf while maintaining quality and compliance.
PO & Inventory
Automated purchase order workflows, integrated with ERP and inventory systems, reduce manual errors, provide real-time visibility into orders, and improve inventory accuracy across warehouses and field locations.
Quality Control
FlowForma automates quality inspection workflows, batch release approvals, cold chain check-ins, and non-conformance reporting, helping teams proactively prevent issues and ensure regulatory readiness.
Compliance, Audit & Reporting
FlowForma’s platform embeds audit trails, automates compliance checks and documentation workflows, and provides visibility into process status. This reduces risk of fines, improves recall readiness, and makes compliance reporting faster and more reliable.
The FlowForma Advantage for FMCG Organizations
Rapid Automation
From supplier onboarding and product approvals to trade promotions and purchase orders, FlowForma automates critical FMCG workflows end-to-end, removing bottlenecks and freeing teams to focus on value-adding activities.
Seamless Compliance
Track, audit, and enforce regulatory, quality, and internal controls across every process. Maintain full traceability for products, suppliers, and documentation while reducing risk and ensuring audit readiness.
AI-powered Automation
AI agents automate data extraction, validation, exception handling, and risk flagging so processes run faster, smarter, and with greater accuracy across supply chain, quality, and commercial operations.
Seamless Integrations
Connect seamlessly with ERP, supply chain, quality management, finance, and CRM systems to ensure consistent, accurate data across all platforms and business units.
Improved Experiences
By digitizing workflows, FlowForma connects cross-functional teams like Procurement, Quality, Marketing, Sales, Finance, and Regulatory. Automated notifications, task assignments, and approvals ensure stakeholders are aligned, deadlines are met, and bottlenecks are removed.
Powerful Reporting
Gain live visibility into workflows, workloads, and operational performance. Make faster, data-driven decisions with actionable dashboards and detailed reporting.
How a Global Food Producer Moved 11 Workflows Off Lotus Domino
11
workflows migrated off Lotus Domino, with two more underway
650
people at the food processing and packaging site
50–75
employees using a workflow regularly, across finance, sales, production and purchasing
2 days
of training, after which the customer's own staff built the processes
Business Systems Manager
A global food producer
A Proven Track Record In Delivering Operational Excellence
It’s essentially easier to map out a workflow in as simple a format as possible. FlowForma Process Automation is a lot more realistic and I like the way the knowledge around running it is transferred over to us.
FMCG Customer
Systems Manager
The no code setup means the process owners are heavily involved; they can understand what is happening without requiring any knowledge of systems or coding language. It motivates people to learn how to maintain their own processes and extend them beyond their own sites.
Dennis Mingeroet
Global Procurement Research Manager, Nipro Europe Group Companies
Don’t let the initial investment be a blocker to transformation, once you digitalize 3 noteworthy processes with FlowForma Process Automation, you’ve already got your ROI.
Suzy Pinsent
Digital Transformation Consultant, PBCB
Experience Smarter FMCG Processes
- 1-2-1 Expert Support
- Customized Trial
- No Credit Card
Discover more industries
Customers typically automate IT, procurement, operations, compliance, HR and finance workflows with measurable business outcomes.
Manufacturing
- Quality control
- Health and safety compliance
- Supplier management
Logistics
- Driver and contractor vetting
- Fleet and depot compliance
- Supplier onboarding
Pharma & life sciences
- Regulatory compliance
- Quality and change control
- Clinical and research operations
Maritime shipping
- Maritime incidents
- Crew onboarding
- SLA monitoring
Professional services
- Client onboarding
- Proposals and engagements
- Timesheets and billing
Construction
- Contractor onboarding
- Environmental, health and safety (EHS)
- Risk assessments
Recognized as an industry leader in process automation
Process Automation for FMCG: Useful Resources
Case Study
How a Global Food Producer Moved 11 Workflows Off Lotus Domino
Webinar
Experience the future of AI-powered process automation
Guide
A Buyers Guide to AI-Powered Digital Process Automation (2026)
Blog
What is Agentic Process Automation? A Complete Guide
Blog
Compliance Workflow Automation: Stay Ahead of Regulators
Frequently Asked Questions
What is FlowForma, and how does it benefit FMCG companies?
FlowForma is an AI-driven process automation platform that digitizes and automates end-to-end workflows. For FMCG organizations, it accelerates supplier onboarding, product approvals, trade promotions, purchase orders, quality inspections, and compliance processes, reducing manual effort, improving accuracy, and increasing operational agility.
Which environment does FlowForma operate in?
FlowForma is a SharePoint-native application, which means it runs on top of Microsoft SharePoint Online. It leverages SharePoint as the underlying document and data repository, and uses SharePoint lists and libraries to store workflow data, forms, and audit history.
Which FMCG processes can be automated with FlowForma?
FlowForma can automate a wide range of processes including supplier and distributor onboarding, new product introduction (NPI), artwork approvals, trade promotion and pricing approvals, purchase orders, inventory workflows, quality inspections, non-conformance reporting, recalls, compliance audits, and warehouse incident reporting.
How does FlowForma integrate with existing FMCG systems?
FlowForma seamlessly connects with ERP, CRM, supply chain, quality management, finance, and other core systems, ensuring that data flows consistently across platforms. This eliminates duplication, reduces errors, and provides real-time visibility into operational workflows.
How does FlowForma ensure compliance in FMCG operations?
FlowForma embeds audit trails, validation rules, and automated checks within every workflow. It tracks all approvals, documents, and changes, helping FMCG companies stay compliant with regulatory requirements, internal policies, and industry standards across multiple regions.
Can FlowForma handle AI-driven decision-making?
Yes. FlowForma’s AI agents can automate data extraction, validation, exception handling, and risk flagging. For example, they can flag low-margin trade promotions, incomplete supplier documentation, or non-conforming quality reports, enabling faster and more accurate decision-making.
How does FlowForma improve collaboration across FMCG teams?
By digitizing workflows, FlowForma connects cross-functional teams like Procurement, Quality, Marketing, Sales, Finance, and Regulatory. Automated notifications, task assignments, and approvals ensure stakeholders are aligned, deadlines are met, and bottlenecks are removed.
Is FlowForma scalable for large FMCG enterprises?
Absolutely. FlowForma can scale across multiple business units, regions, and product lines, handling high volumes of requests and approvals without slowing down operations. Its flexibility allows organizations to add new workflows as business needs evolve.
How does FlowForma support quality control and recall management?
FlowForma automates inspection checklists, defect logging, corrective actions, and closure approvals. For product recalls, it ensures batch traceability, notifies distributors, tracks corrective actions, and generates audit-ready recall reports, helping FMCG companies maintain safety and compliance.
What reporting and analytics capabilities does FlowForma offer?
FlowForma provides real-time dashboards and detailed reporting for all workflows. Managers can monitor process performance, track bottlenecks, measure SLA adherence, and make data-driven decisions across supply chain, quality, and commercial operations.
Transform your FMCG processes inside Microsoft 365
See FlowForma automate supplier onboarding, trade promotions, product changes, purchase orders, quality inspections and compliance, right inside Microsoft 365.
