Forrester Report - Neglecting Process Innovation Leaves Untapped Business Value

Innovation managers traditionally focus their innovation efforts on a company’s product and service portfolio to stay competitive. Attractive products and services ensure competitive differentiation and business growth, but organizations often fail to recognize the potential value of inward-focused operational innovation. 

Automation is now a top priority, with process innovation proven to improve processes radically and continuously. Research at Forrester outlines opportunities for operational innovation and proposes ways for organizations to assess their value contributions. 

Download this free report to learn about Forrester's Innovation framework and understand the urgency to prioritize digital transformation across your business in 2022.