Creatio Pricing: Comprehensive Guide 2025

No-code tools are everywhere, but not all offer clear value. From seat-based pricing to AI token add-ons, estimating total cost can be tricky. 

If you’re evaluating Creatio for your automation needs, understanding its pricing structure is a critical first step. In this guide, we break down how FlowForma compares to other platforms and take a closer look at Creatio pricing to help you assess the cost of automation, whether you’re scaling workflows or just starting out. 

Let’s get into it. 

What Is Creatio?

Creatio homepage highlighting its AI-native CRM and no-code workflow automation platform

Creatio is a no-code platform that brings together customer relationship management (CRM), workflow automation, and AI tools in one environment. Designed for business users, it lets teams create workflows, manage customer data, and automate marketing, sales, and service processes using a visual drag-and-drop interface.

Creatio CRM sits at the center of this system, offering tools to manage leads, coordinate pipelines, and run campaigns with data-driven precision. Its AI-powered insights help teams prioritize actions and streamline decisions.

Creatio is best suited for mid-sized to enterprise-level organizations that need flexibility, cross-functional automation, and centralized visibility. Industries with complex, regulated workflows such as financial services, telecom, and manufacturing often find it a fit.

Creatio Pricing In Depth

Creatio uses a modular pricing model that lets organizations choose a platform plan, add products, and select support tiers. It supports gradual scaling, but estimating total cost requires careful planning.

Pricing tiers

These platform tiers form the base of Creatio pricing, which can be customized based on usage and scaling needs:

 Creatio CRM pricing tiers

Creatio offers three main platform tiers:

• Growth ($25/user/month): Best for small and medium businesses (SMBs) starting with automation. It includes core no-code capabilities but has limited scaling flexibility.
• Enterprise ($55/user/month): Suitable for larger organizations needing enterprise-grade automation, integrations, and scalability across multiple departments.
• Unlimited ($85/user/month): Tailored for complex automation scenarios, with full access to platform capabilities without restrictions on use cases or expansion.

All plans include access to Creatio’s no-code workflow automation, standard CRM features, and AI capabilities through Creatio.ai tokens.

You can also get additional AI Tokens at $150 per pack for 10 million tokens (one-time purchase). Thus, costs can quickly scale for the use of the AI feature. 

It is worth noting that smaller teams looking to start their automation journey with a smaller budget may not find Creatio beginner-friendly, as the platform enforces a minimum purchase requirement of $10,000 per year. 

Module-based pricing

 Creatio product module pricing

Beyond the platform fee, Creatio offers three functional modules - Sales, Marketing, and Service. Each is priced at $15/user/month. These modules can be subscribed to individually or bundled based on business needs.

• Sales: The Sales module helps manage customer data and automate lead and opportunity workflows. It supports sales forecasting, contract and document management, order and invoice tracking, and cross-team collaboration throughout the sales cycle.
• Marketing: The Marketing module provides tools to run omnichannel campaigns, manage segmentation, and track the lead lifecycle. It helps streamline event management, improve digital campaign performance, and support collaboration across marketing teams.
• Service: The Service module enables case management, SLA tracking, and omnichannel support. It includes features for organizing communications, consolidating agent workspaces, and automating request handling and knowledge management.

When evaluating Creatio pricing, buyers should account for both the base plan and any required modules their teams depend on. For example, a company using Creatio for both sales and marketing would need to account for user licenses across both modules. 

Additional costs to consider

As part of its modular pricing, Creatio offers flexible user licenses to support specific access needs across internal teams and external stakeholders:

Creatio additional user types pricing

• Limited internal user ($12/user/month): Designed for users who only need access to a single application section—ideal for roles with focused responsibilities like expense approvals or leave requests.

• Mobile-only user ($12/user/month): Grants full functionality via the mobile app but restricts web access. A good fit for field teams or mobile-first workers who don’t use desktops.

• External B2B portal user ($12/user/month): Enables external partners or contractors to securely access select data or processes. Useful for vendor onboarding, project collaboration, or status tracking.

• External B2C portal user (custom pricing): Built for high-volume external audiences like students or customers. Allows public-facing access to a single section, such as applications, forms, or support services.

Support plans

While Basic Support is free, Business Support costs 10% of your subscription, and Premium Support costs 20%.

Here’s a breakdown of it's tiers:

• Basic Support (Free):

  • Includes access to the Creatio Community, Creatio Academy, and self-service Knowledge Base

  • Support via email and the Customer Success Portal

  • SLA: 4-hour response for high-priority cases, 8 hours for medium

  • Available Monday to Friday, 9 AM to 6 PM

  • Includes up to 5 cases per year for citizen developer consultations (limited topics)

• Business Support (10% of subscription cost):

  • All features from Basic Support

  • Adds phone support and live screen sharing

  • SLA: 4-hour response for high-priority cases, 8 hours for medium

  • Available Monday to Friday, 9 AM to 6 PM

  • Includes up to 5 cases per year for citizen developer consultations (limited topics)

  • SLA: 1-hour response for high-priority cases, 4 hours for medium
  • Available Monday to Sunday, 9 AM to 6 PM
  • Broader consultation access for business process management, analytics, and more
  • Includes onboarding assistance, quarterly activity reports, and implementation guidance
  • Authorizes up to 5 support contacts

• Premium Support (20% of subscription cost):

  • All features from Business Support

  • SLA: 30-minute response for high-priority cases, 2 hours for medium

  • Available 24/7

  • Adds proactive 24/7 monitoring, guaranteed resolution time, and priority case handling

  • Dedicated release scheduling and early feature testing access

  • Authorizes up to 15 support contacts

Other hidden costs can include:

• Setup and onboarding: While not listed explicitly, most organizations will need professional help to configure complex workflows or integrations
• Training and certification: Formal team training or certification programs may require separate purchases
• API and integration use: Some reviewers report costs tied to high API usage or external system integrations, particularly when working with Salesforce or Oracle

These factors, when layered together, can make Creatio pricing less predictable without upfront scoping. 

Creatio Reviews: What Are Users Saying About Creatio?

Before choosing an automation platform, it’s important to understand what users experience day to day. Here’s what real users say they like about Creatio and where they face challenges:

Creatio’s pros

✅ Easy integration with third-party tools: Creatio makes it simple to connect with external platforms like DocuSign, allowing users to automate contracts and approvals end-to-end

✅ Strong support for business process automation: The platform helps teams digitize manual workflows like requests, tracking, and approvals, without relying on IT

✅ User-friendly interface for non-technical users: Even first-time users find Creatio’s UI intuitive and easy to navigate, which speeds up adoption and day-to-day use 

Creatio’s cons

❌ Custom UI branding is limited on lower-tier plans: Users on basic plans can't implement custom visual designs.

❌ Learning curve for first-time admins: New users may take time to fully grasp all system features despite the documentation.         

Top Creatio Competitors In 2025

If you’re comparing tools, here’s how Creatio stacks up against competitors in terms of pricing complexity, and overall usability.

Now let’s take a closer look at each platform—what it offers, how it’s priced, and what real users are saying about their experience:

1. FlowForma

FlowForma homepage.

FlowForma is an AI-powered process automation platform that operates within Microsoft 365 environments. It enables teams to create forms, workflows, and approval processes using a no-code interface. 

Pricing is structured around the number of processes rather than user seats. 

In addition to the finance and insurance sectors, the platform is adopted across the healthcare and construction industries, where compliance, auditability, and seamless workflow generation are essential.  

For example, Downer, an infrastructure services provider with 33,000+ employees, implemented FlowForma to digitize its site processes across Australia and New Zealand. The team automated incident reporting, site inspections, and contractor safety workflows, reducing manual data entry and processing time by over 40% within the first year.

 FlowForma case study summary for Downer’s Transport & Infrastructure Team.

FlowForma’s pros

✅ Transparent pricing with no hidden fees
✅ Seamless SharePoint and Teams integration

✅ Designed for fast onboarding and self-service setup
✅ Excellent support team

FlowForma’s cons

❌ Simple workflows are easy to build, but complex processes demand more time to master

How does FlowForma’s pricing compare to Creatio?

FlowForma uses a transparent, process-based pricing model that scales with workflows, not user count, making costs easier to predict. 
Add-ons like Copilot and Insights are priced separately. In contrast, Creatio’s user-based model with a $10,000/year minimum can become costly as usage grows. FlowForma avoids these layers, offering a simpler path to scale.

FlowForma pricing page

2. Kissflow

Kissflow combines workflow, project, and process management into one platform. It is structured for small to mid-sized businesses (SMBs) and emphasizes through a visual builder. With per-user pricing and a clean UI, it’s even for non-technical teams.

Kissflow homepage

Kissflow’s Pros

✅ Simple UI and drag-and-drop builder

✅ Good fit for smaller teams and basic cross-functional workflows
✅ Easy to set up and learn

Kissflow’s Cons

❌ Limited rules engine for complex logic

❌ Not ideal for high-volume or compliance-heavy processes

How does Kissflow’s pricing compare to Creatio?

Kissflow’s pricing starts at $1,500 per month for 50 users under its Basic plan, which includes unlimited workflows, project boards, dashboards, and integrations. The Enterprise plan adds features like AI, external portals, and document processing, though its pricing is not publicly listed.
In contrast, Creatio uses a modular, per-user pricing model with a $10,000 annual minimum.

Kissflow pricing snapshot

3. Nintex

Nintex provides a suite of automation tools including workflow orchestration, RPA (robotic process automation), forms, and document generation. It is commonly used in organizations operating within Microsoft ecosystems and offers integration options across multiple systems. 

Nintex homepage

Nintex’s pros

✅ User-friendly interface and cloud-based accessibility

✅ Integrates well with Microsoft 365 and SharePoint
✅ Offers RPA and document automation out of the box

Nintex’s pros

❌ Opaque pricing with quote-only model

❌ Often needs IT support for setup and scaling

How does Nintex’s pricing compare to Creatio?

Nintex does not publish pricing on its website and follows a quote-based model tailored to each organization’s requirements. While Creatio lays out its pricing plans clearly, Nintex is not transparent about its pricing, making budgeting complex.

Read this article on the FlowForma blog for more details on Nintex pricing and competitors.

4. Appian

Appian homepage

Appian is a low-code automation platform focused on large-scale process deployments in sectors like financial services, government, and healthcare. It supports advanced integrations, AI-driven automation, and complex workflows that span multiple departments. The platform is used to centralize operations and improve visibility into business processes.

Appian’s pros

✅ Supports enterprise-wide processes

✅ Built-in AI features and flexible integrations

✅ Security and compliance features available

Appian’s cons

❌ Steep setup effort and technical complexity

❌ UI customization is limited

How does Appian’s pricing compare to Creatio?

Appian follows a user-based pricing model that varies by tier, with costs tied to the number of users, apps, and available features. Higher tiers unlock advanced tools like RPA, AI, and expanded data limits, with AI capabilities managed through token-based usage.

Like Creatio, Appian’s pricing increases with scale and complexity, making cost estimation harder for teams with growing automation needs.

5. Pipedrive

Pipedrive is a CRM platform tailored for sales teams that prioritize deal tracking, activity planning, and pipeline visibility. It offers task automation features that help streamline repetitive actions within the sales process. While it centers on sales operations, teams can extend their capabilities with add-ons and integrations.

 Pipedrive homepage

PipeDrive’s pros

✅ Easy-to-use sales CRM with automation triggers

✅ Transparent pricing and no onboarding fees

✅ Customizable pipeline with room to scale as your team grows

PipeDrive’s cons

❌ Not built for workflow or process automation beyond sales

❌ Limited customization outside CRM functions

❌ No AI-powered automation or enterprise-grade workflows

How does Pipedrive’s pricing compare to Creatio?

Pipedrive uses a tiered, seat-based pricing model ranging from $14 to $79 per user per month (billed annually), with advanced tools like AI assistants, e-signatures, project tracking, and account visibility available in higher tiers.

While Pipedrive focuses on CRM and sales enablement, Creatio extends into workflow automation and offers modular add-ons for sales, marketing, and service. However, its per-user pricing structure can become more complex as usage scales.

Pipedrive homepage

FlowForma vs. Creatio Pricing: Predictable, Process-Focused Plans For Mid-Size And Enterprise Organizations

Creatio CRM combines sales, service, and workflow automation features, but its pricing structure based on users, add-ons, and AI token packs can be difficult to forecast. Scaling often brings added costs for integrations, support, and role-based licenses.

FlowForma offers a simpler alternative. Its process-based pricing model lets teams pay for what they automate, not how many users log in. This gives organizations cost clarity and flexibility as they scale. With native Microsoft 365 integration, fast onboarding, and workflow-first functionality.

Here's what makes it a better fit for teams looking to cut through pricing complexity:

✅ No-code design for business users
From HR and procurement to operations and legal, non-technical teams can build workflows with drag-and-drop ease, without waiting on IT. 

✅ AI Copilot that builds workflows for you
Upload a Word doc or describe your process in plain language—FlowForma Copilot does the rest. It saves hours of setup time and reduces dependency on technical staff.

In this example, FlowForma Copilot helps build a customer onboarding workflow:

✅ Built-in document automation
Create, route, and track documents like contracts, compliance forms, and safety checklists without switching tools. Documents are auto-generated, version-controlled, and audit-ready.

✅ Industry-ready templates
Choose from pre-configured templates for finance approvals, construction safety, incident reports, and more—no need to start from scratch. 

✅ Advanced process logic without scripting
Add conditional logic, parallel workflows, validation rules, and multi-step approvals without coding. Ideal for complex business rules that change frequently.

✅ Fast implementation with Microsoft 365
FlowForma is natively integrated into SharePoint, Microsoft Teams, and Microsoft Power BI, so teams can launch faster without major infrastructure changes.

Looking to avoid the pitfalls of unpredictable Creatio pricing? 

Book a FlowForma demo and see how process-focused automation can simplify your operations.